Germans particularly favor visiting warm Mediterranean climates like in Eastern Europe, Greece, Turkey, Italy and Spain which are enlarging in popularity. Germans are also eager to travel in Africa, America and Far East. Germans is the third nationality most likely to tour the US next to British and Japanese. The most favored US destinations are New York, California and Florida. Car rental agencies, airlines, hotels, tour companies and travel agencies who are able to converse in German have greater chances of winning their business. Floridians, for example, are clearly aware of this as there are two travel magazines there which are published in German; Florida Sun Magazine and Florida Journal.